Getting started → Set your brand voice

Set your brand voice

Your brand voice tells the AI how to sound. It's the difference between a generic corporate reply and one that sounds like you wrote it.

Describe how you talk to customers

In the setup wizard (or Settings → your inbox → Voice & AI), write a sentence or two about your tone. For example:

Warm and personal, like texting a friend. Short sentences.
We always offer a free replacement before a refund.
Sign off with "Cheers, Sam".

Let AI write it for you

Not sure how to phrase it? Type a few words about your vibe and click ✨ Generate — LzyReply expands it into a full voice guide you can edit. It won't invent policies or facts you didn't mention.

Add example replies

Paste a few of your best past replies as examples (separate them with a line containing just ---). The AI learns your phrasing and sign-offs from them.

Shortcut: Importing past conversations in your knowledge base also teaches the AI your voice automatically — it samples your best real replies as examples.